You know Pride’s here when you start seeing commercials from the most unlikely companies/corporations in a bid to snatch up our pink dollars. In the last week alone I counted at least three random ads- even one from a car company- with noticeably colourful rainbow-esque undertones and same-sex couples (even interracial ones) riding on queer hot topics like gay parenting, gay marriage and most recently trans issues-like the bathroom fiasco- all whilst reminding us to purchase with pride– cause they support us. Good to know the almighty dollar knows no gender or sexuality. I’m here for it- the increased visibly and all- BUT what’s the real motive and end game of this seasonal show of support? Does it really benefit us- the queer community- or just fatten the pockets of already filthy rich corporations? Continue reading
Someone asked me a very interesting question today- “Why do gays celebrate pride” This really got me thinking and because I didn’t want to rattle off the usual answers, I did a bit of soul-searching and this is what I came up with. Continue reading
With Pride Toronto 2012 less than three weeks away, it’s no surprise that the LGBT community is taking over all forms of media. After all, it is the largest gay parade in North America. In fact it’s the largest parade in North America PERIOD.