You know Pride’s here when you start seeing commercials from the most unlikely companies/corporations  in a bid to snatch up our pink dollars. In the last week alone I counted at least three random ads- even one from a car company- with noticeably colourful rainbow-esque undertones and same-sex couples (even interracial ones) riding on queer hot topics like gay parenting, gay marriage and most recently trans issues-like the bathroom fiasco- all whilst reminding us to purchase with pride– cause they support us. Good to know the almighty dollar knows no gender or sexuality. I’m here for it- the increased visibly and all- BUT what’s the real motive and end game of this seasonal show of support? Does it really benefit us- the queer community- or just fatten the pockets of already filthy rich corporations? Continue reading →